The Primier exhibition for jewellery,
watches and related products
JE-WATCH Media Campaign
The organizers
will make a comprehensive promotional campaign
throughout the region in order to guarantee the
highest possible attendance and quality visitors
at the fair. This includes
Active promotion
of the event throughout the jewellery industry
news.
A direct mailing
for over 30,000 visitor invitations to buyers
and key persons and specialty stores, mass
merchandisers, department stores, distributors,
wholesalers and manufacturers.
An intensive
advertising campaign immediately prior to the
show utilizing advertisements outdoor
advertising billboards and on three movable
vans, branded specially to the expo.
Promotion and
advertisements for the exhibition in popular
newspapers, magazines & radios as well as
regular press releases concerning the show and
its exhibits to all the major mass media.
