The market of Saudi Arabia is known as one of the biggest markets in the consumption of children requirements in the region. According to market studies, the sales volume of the toys market exceeds half a billion dollars per annum in the Kingdom. While, the percentage of sales of children's clothing increased by 20 % of the total sales of clothing during 2006, this percentage is expected to grow and increase during 2007.

The Characteristics
The nature of the population of Saudi Arabia changes at an accelerated pace due to age factor. More than 40 % of the total populations of the Kingdom are less than 14 years old (according to the latest official statistics). While, in the Eastern Province the number of children less than 14 years old are more than 1,167,490 children which are around 39% of the total population of the Province. This percentage is constantly increasing due to the high increase in the birth rates.